Category: Marketing Ideas (page 2)

How To Survive With Less Editorial Support

Curtis Brown, Ltd.

Nathan Bransford, literary agent for Curtis Brown, Ltd. blogged yesterday about the book imprint “12″ which only publishes 12 books a year—one per month—and attempts to make each one a bestseller.

As part of this, he points to Moon Rat’s blog, who has some interesting advice for novelists. This advice stems from the fact that most publishers DO NOT follow the “12″ model and instead may attempt to fill a quota, and often give very little editorial support to books prior to them being published. This inattention sometimes means:

  • The agent hasn’t read the entire manuscript
  • Editors don’t have time to work on your “perfect” manuscript
  • The publicist has little time to devote to your book
  • Salespeople haven’t read your book before they sell it

What is the advice in light of this situation? (text simplified by me)

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Publicize Your Book — Review #1

Lately I have been reading the book “Publicize Your Book: An insiders Guide To Getting Your Book The Attention It Deserves” by Jacqueline Deval.

Publicize Your Book

This book would appeal to anyone who is either submitting manuscripts to publishers or else planning on doing so. The time to think about marketing is very early on in the process, and this books makes that more than clear with its numerous examples. It applies somewhat more to non-fiction authors, but it has numerous examples related to fiction, so don’t let that prevent you from reading it.

Right now I am about half-way through it, and so this review #1 only includes chapters 1 through 8.

Continue reading “Publicize Your Book — Review #1”…